Google Shopping allows shoppers to quickly and easily find your products online, attracting potential buyers and shoppers that are already searching for items to buy.
A Google AdWords Shopping Campaign is the perfect way to promote and advertise your products. Creating more traffic to your site significantly improving your click through rate (CTR), giving you a broader online presence and allowing you to collect powerful reporting data about each and every one of your products.
Shopping Campaign Ad’s (commonly known as product listing Ad’s) appear across the web in Google shopping, in Google search next to search results, separate from text ads and in Google search partner websites (including YouTube and image search).
These Ad’s use a product data feed through your merchant centre account rather than keywords like other campaigns. The product data feed submitted contains details about your products, giving you more control over which of these are displayed with your Ad’s.
Shopping campaign Ad’s allow customers to see not only text but, images of your product, the title, price, shop name and much more, allowing customers to view important details of your product before deciding to click. This can, if managed correctly, increase your click through rate (CTR) and reduce your spend-per-click.
According to aggregated e-commerce data, shoppers are increasingly using online shopping to place their orders. Those visiting your products pages are increasingly likely to move from browsing to buying as information is gathered about what your customers want or need.
Our expert PPC consultants manage your product listing Ads and shopping campaign by organising, managing and promoting your product inventory, allowing you to reach those customers that are important to you.
Contact us to find out how we can manage your shopping campaigns.