Setting Up Your Campaign
Setting up an AdWords campaign is the first step to getting noticed online, pay per click (PPC) advertising can not only improve your business’ online traffic but can also increase your click through rate and return of investment (ROI), letting you reach potential customers all over the world.
The PPC Works employs an expert team of account managers who can develop an exclusive advertising and account strategy which use well-defined Google best practices, while still taking the time to understand your needs as a client. Our PPC specialists are highly qualified and experienced at setting up new AdWords accounts and are extremely skilled at managing existing ones. Regular contact with your own account manager will produce the maximum benefits for your business.
We pride ourselves on knowing your business inside out and therefore creating the perfect pay per click account for your company. We ensure you are targeting the most suitable keywords while also identifying any inappropriate negative keywords. We transform your Ad text by introducing fitting Ad extensions and guarantee your Ad copy is focused on Ad group keywords and the ideal landing page of your website. Our in-house PPC consultants will also set up conversion tracking on your account ensuring all appropriate data is captured, this will allow our specialists to optimise and manage your account effectively.
PPC Campaign Management
Getting a new PPC Campaign up and running is just the beginning, we have the knowledge and expertise to provide you with a high-quality, well-structured account built according to your requirements.
Your dedicated PPC consultant will continually improve, enhance and perfect your AdWords account. Analysing the performance of your campaigns, making any adjustments required and updating the account fully to deliver maximum returns for each client.
Our PPC team have been managing AdWords accounts since they were first introduced, collecting a wealth of knowledge and experience along the way. Our aim at The PPC Works is to ensure a comprehensive campaign with continued improvement and refinement by our Certified Google Partners, ensuring top performance within your account. This is accomplished by, strategies that allow us to tailor our services to the specific goals and objectives of your company, reducing your cost per click (CPC) and increasing your return of investment (ROI).
Ongoing and regular work is essential to make sure your account continues to be effective, providing regular and measurable results for your business.
Detailed Monthly Reports
We understand the importance of supplying our customers with comprehensive reports. We report back to you on performance monthly, and provide you with regular progress reports. This ensures that you understand how your PPC campaigns are running, and how this helps to meet your objectives
Our fully qualified PPC consultants can produce advanced reports that analyse your last month’s account activity and include a detailed description of next month’s work.
The PPC Works customise individual reports that show detailed information about how your pay per click account is performing. Your PPC reports are exclusively tailored to you and set up with your needs in mind. Discussions will relate to what you are expecting from your campaign and we will use our expertise to achieve more success for your site.
The reports cover all the key metrics that are important to your business, designed to help deliver thorough information about your click through rate (CTR), cost per click (CPC), monthly spend, average Ad rank, and total monthly clicks and impressions.
We offer total transparency over what we do and offer a clear line of communication to our clients. Working hard on your account to improve, enhance and increase your return of investment.