PPC stands for pay-per-click (paid search advertising), a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Basically, it is the quickest and most reliable way to help boost your businesses visibility. It allows you to expose and extend the reach of your brand to suitable audiences and improve your existing traffic and return of investment.

Search Engine advertising is one of the best, easiest and cost effective ways of doing this, and PPC allows you to gain instant visibility at the top of Google. The system for advertising on Google is called Adwords.

AdWords management can guarantee your company a prominent position on search engine pages outshining competitors and grabbing the attention of potential customers. This increases awareness of your brand, your business services and products and offers a an excellent return on your investment – only when managed correctly.

At the PPC Works we are highly skilled in PPC Management and concentrate on all the main areas of paid search marketing, including search advertising, display, video, shopping and mobile advertising.

The PPC Works will maintain a high level of performance to deliver the results you need while upholding the standards and requirements set by Google.

Our aim is to continually refine and improve your campaigns’ performance through optimising and management of every part of your AdWords account.

As a fully Certified Google Partner we can help you improve existing AdWords campaigns, set up new campaigns and explore all paid advertising options across multiple devices. Our dedicated and experienced team of qualified in-house PPC consultants will help get the most out of your advertising budget.

Our purpose is to create and build new ads and also optimise existing accounts – with the best keywords to ensure that you connect directly to the customers you want. You only pay when someone clicks through to your site and we ensure that this visitor has the best chance to convert to a sale.

PPC Explained – All you need to know about the networks

The Display Network

The Display Network can reach millions of websites, news pages and Google websites including Gmail, YouTube and Blogger. Having the potential to reach a broad variety of new customers where you can capture an audiences’ attention along all points of the buying cycle..

The Search Network

The Google Search Network is classified as a group of search-related websites where your ads can appear. These include Google search sites, like Google search, Google shopping, maps, images and groups, as well as Google partner sites like AOL.

Shopping Campaign Network

Google Shopping allows shoppers to quickly and easily find your products online, attracting potential buyers and shoppers that are already searching for items to buy.

Traditional marketing nowadays is less than half the picture. Digital marketing is evolving and our experts will focus on optimising your account so you can focus on running your business. Call or email today for a free proposal, and we will explain how we would manage your paid search activity.